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Asked 1 year, 2 months ago
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Will Facebook's app verification program succeed?

Facebook announced a program to verify third party apps for quality assurance purposes at a charge of $375 to the app developer.

Posted by jesse • Read more • Permalink

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Yes, it's a great monetization strategy

Michael Arrington
Founder of TechCrunch

“Then you pay again. Each year. The Verified designation is good for just twelve months. There’s a word for this kind of system. I just can’t remember what it is. Oh yeah. Protection Racket.”

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Quoted 1 year, 2 months ago by jesse

Michael Arrington
Founder of TechCrunch

“Developers must pay a $375 to “cover some of the operational costs of the program.” If every application applied, that would be $18 million in incremental revenue to Facebook. Our guess is half or more will apply. Certifications are good for one year, so this revenue is recurring.”

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Quoted 1 year, 2 months ago by jesse

Alan Patrick
Founder of Broadsight

“Building a Consumer Ecosystem but the little bleeders won't pay and Ad Agencies are running a mile? No worries, bleed the suppliers. ”

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No, it's unrealistic

Marshall Kirkpatrick
VP of Content Development, ReadWriteWeb

“Honestly, though, Facebook has far more potential than the app platform at least is realizing and its problems run deeper than a verification program is going to solve.”

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Quoted 1 year, 2 months ago by jesse

Larry Dignan
Editor in Chief of ZDNet

“If any company other than Facebook did this verification fee thing the ruckus wouldn’t be nearly as large.”

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Quoted 1 year, 2 months ago by jesse

General Comments

Nick O'Neill
Blogger, All Facebook

“One interesting component about the application verification program is that developers must have their application reevaluated every 12 months. The benefits of becoming a verified application have not been articulated by Facebook yet aside from a promotional badge and “increased visibility”.”

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